We strive to ADVOCATE being a voice in Augusta and Washington DC that speaks for Loggers. COMMUNICATE the message that logging is good for everyone. Harvesting trees provides jobs for millions of Americans and working forests are essential for a healthy environment, providing clean air, clean water, and wildlife habitat. CULTIVATE relationships in the business community to provide members with a competitive edge. INNOVATE by helping our members create opportunities to position them competitively in the marketplace and COLLABORATE to work with other forest industry groups on issues where we agree, but standing strong for loggers when we don’t.